Which statement reflects the primary duty of a sales associate?

The primary duty of a sales associate in an Orangetheory Fitness setting is to close membership sales. This role is primarily focused on engaging potential members, addressing their needs and concerns, and ultimately converting those interactions into memberships. A sales associate acts as the first point of contact for prospective members, showcasing the benefits of the Orangetheory experience, which includes the fitness classes, community atmosphere, and overall value proposition.

While other responsibilities, such as maintaining gym cleanliness, designing workout plans, and providing nutrition counseling, play important roles in the overall customer experience, they typically fall outside the direct scope of the sales associate's primary function. Keeping the gym clean supports a welcoming environment, but it is not the main focus of a sales associate's job. Similarly, designing workout plans and providing nutrition counseling are usually handled by fitness coaches or nutrition specialists, who possess the necessary expertise in those areas. Therefore, the hallmark of a sales associate's duties lies in effectively closing membership sales, ensuring the growth and success of the fitness studio.