How should a Sales Associate handle a walk-in prospect?

The best approach for a Sales Associate when handling a walk-in prospect is to greet them warmly, offer a tour, and provide information about memberships. This method creates a positive and welcoming environment, which is crucial for making a good first impression. Engaging with prospects immediately shows that their interest is valued and that you are eager to assist them.

By offering a tour of the facility, you enable the prospect to visualize themselves in the space and experience the culture of Orangetheory Fitness firsthand. Providing information about memberships allows you to address any questions or concerns they might have, making it easier for them to make a decision. This proactive engagement can lead to a higher likelihood of converting the walk-in into a member, as it fosters a connection and builds trust from the outset.

Other options, such as ignoring the prospect, redirecting them to the website, or asking them to call back later, fail to leverage the opportunity to create a meaningful interaction. These alternatives can leave the prospect feeling unvalued and may reduce the chances of them returning or signing up for a membership. Therefore, the welcoming approach is not only more courteous but also strategically beneficial for the business.