How should a Sales Associate engage potential clients during a tour?

Engaging potential clients during a tour by highlighting key features and personalizing the experience is essential for creating a connection and demonstrating the value of Orangetheory Fitness. Personalization means tailoring the conversation to the individual’s interests and fitness goals, which not only shows that you understand their needs but also fosters a more inviting atmosphere.

When you emphasize key features of the facility, such as unique equipment, workout options, and community aspects, alongside individual client interests, you create a memorable experience that resonates with them. This approach encourages potential clients to envision themselves as part of the community and increases the likelihood of them joining the gym. Being relatable and attentive during the tour can forge a strong relationship right from the beginning, which is crucial in the sales process.

A generic tour lacks engagement and doesn't meet the specific needs of clients, while focusing solely on pricing can turn the conversation too transactional. Minimizing interaction reduces the opportunities to build rapport and understand client concerns, which are critical for effective sales. Thus, personalizing the experience while highlighting important features effectively captures the client's interest and aids in closing the sale.