In terms of the sales process, what role do fitness coaches primarily have?

The primary role of fitness coaches in the sales process revolves around making the initial connections with potential members and fostering relationships. They engage with individuals, understand their fitness goals, and provide personalized guidance, which helps build trust and rapport. By establishing a supportive environment, fitness coaches can effectively communicate the benefits of Orangetheory Fitness and how it aligns with the member's objectives.

This role involves actively listening to members' needs and using their expertise to inform and educate them, rather than directly closing sales or following up on leads. The making aspect of the sales process is crucial, as it lays the groundwork for future interactions and can lead to successful conversions down the line.