What can result in lost sales according to the material provided?

Lack of confidence can significantly impact sales performance, particularly in a sales role like that of a Sales Associate at Orangetheory Fitness. Confidence is essential when engaging with potential members, answering their questions, and addressing any concerns they may have. If a Sales Associate is not confident, it may lead to hesitance during the sales conversation, impacting their ability to effectively communicate the benefits of the fitness program and inspire potential members to commit.

Confidence also affects how a Sales Associate handles objections or pursues follow-up conversations. A confident individual is more likely to approach prospects energetically and persuasively, which can make a compelling difference in converting leads into sales. Conversely, a lack of confidence might lead to missed opportunities, as potential members may not feel as motivated to sign up if they perceive uncertainty or hesitation from the Sales Associate.

While other factors like creativity, time management, and training are important in the overall process, lack of confidence directly influences the personal interaction crucial in closing sales. It is vital for Sales Associates to not only know the product but also to present it with assurance and enthusiasm, thereby enhancing the likelihood of successful sales.