What is a common practice for a successful Sales Associate?

Building relationships with potential clients is a foundational practice for a successful Sales Associate in the fitness industry. Establishing rapport and trust with clients encourages them to feel valued and understood, which is essential for fostering long-term relationships. Sales Associates who prioritize relationship-building demonstrate genuine interest in clients' fitness journeys, which can lead to higher client retention and satisfaction. These relationships are often built through personalized interactions, understanding each client's unique goals, and providing tailored support.

In this context, merely waiting for clients to approach does not actively engage or create a proactive environment for sales; it often leads to missed opportunities. Focusing solely on numbers can result in a transactional approach that overlooks the importance of client satisfaction and connection. Lastly, using aggressive sales tactics can alienate potential clients and damage the reputation of the business, making it less appealing for individuals seeking a supportive community like Orangetheory Fitness. Therefore, emphasizing relationship-building aligns with the core values of connection and community that are central to the Orangetheory brand.