What is an effective follow-up strategy after a consultation?

An effective follow-up strategy after a consultation centers on building a personalized connection with the client, which is best achieved through sending a personalized message that addresses their specific goals discussed. This approach demonstrates that you listened to them during the consultation and understand their unique needs and aspirations, which helps in establishing a rapport and building trust. By acknowledging their specific goals, you are not only reinforcing the relevance of the Orangetheory Fitness program to their needs but also encouraging them to visualize the support they'll receive in achieving those goals.

This strategy fosters a sense of care and attention, ultimately making the prospective member feel valued and motivated to take the next steps. Personalization in follow-up communications can lead to higher engagement and increases the likelihood of conversion, as the prospective member feels a stronger connection to both the program and the sales associate.