What is the last component of the 30-second sales pitch?

The last component of the 30-second sales pitch is an invitation to try a class. This is a crucial element because it serves as a clear call to action, encouraging potential clients to engage with the Orangetheory Fitness experience directly. By inviting someone to try a class, you create an opportunity for them to see firsthand the value and benefits of the workouts, as well as the supportive environment that Orangetheory offers. This step often helps to overcome hesitations or objections that prospective members might have, as experiencing the workout can often lead to a stronger willingness to commit.

While emotional value, summarizing services, and assessing current fitness routines are all important parts of the sales conversation, they serve to build interest and establish rapport. However, the ultimate goal of the pitch is to motivate the listener to take action, which is effectively achieved through the invitation to try a class. This approach fosters a connection and encourages the prospect to visualize themselves as part of the Orangetheory community.