What is the main goal of the 30-second sales pitch?

The 30-second sales pitch is designed to effectively convey several key elements that are crucial to converting a potential member into a committed member. The primary goal encompasses showcasing the facility, providing pricing information, and establishing a connection with the potential member.

When showcasing the facility, it allows the potential member to visualize the environment they might work out in, emphasizing the amenities and unique aspects that differentiate Orangetheory Fitness from competitors. Including pricing information in the pitch is also integral, as it addresses an important concern for many individuals when considering a membership. Lastly, the focus on establishing a connection is imperative in building rapport, fostering trust, and making the potential member feel valued and understood — which can lead to a higher likelihood of them joining.

Thus, the 30-second sales pitch serves as a comprehensive approach to meet various objectives simultaneously, making option C the most accurate choice.