What is the minimum number of outgoing non-member contacts each sales associate is expected to make?

The minimum number of outgoing non-member contacts expected from each sales associate is 40. This target helps ensure that sales associates actively engage with potential clients, promoting Orangetheory Fitness and its offerings effectively. Making a significant number of contacts is crucial for building leads, increasing membership sign-ups, and maintaining a healthy sales pipeline. By focusing on reaching a minimum of 40 non-member contacts, associates are encouraged to expand their networks, enhance brand awareness, and create opportunities for future engagement. This proactive approach is essential in the fitness industry, where competition can be fierce, and driving new memberships is key to business success.