What is the minimum number of appointments each sales associate is expected to have shown daily?

The expectation for sales associates at Orangetheory Fitness to have a minimum of four appointments each day is established to ensure productivity and effective engagement with clients. This number allows sales associates to maintain a consistent flow of potential and existing members, fostering relationships, upselling, and encouraging retention.

Having four appointments also strikes a balance between being achievable and ensuring that associates are actively building their pipeline of leads. This target supports the overall business objective of increasing membership and revenue while allowing associates enough time to focus on each appointment thoroughly.

Establishing a minimum of four appointments encourages a proactive sales culture, which is crucial in a competitive fitness market. It also enables associates to refine their sales techniques, gather feedback, and adapt to the varying needs of potential members more efficiently.