What is the ultimate goal with both scheduled and non-scheduled guests?

The ultimate goal with both scheduled and non-scheduled guests revolves around closing the sale. In the context of Orangetheory Fitness, this emphasizes the importance of converting interested individuals into members of the fitness community. The sales associate’s role is not just to attract guests but to effectively communicate the value of joining the studio, addressing any objections and demonstrating how the services provided align with the guests' fitness goals.

While providing personalized fitness plans, increasing social media presence, and encouraging group classes are certainly beneficial and can enhance the overall experience for the guests, these activities primarily support the main goal of membership conversion. The focus on closing the sale reflects a direct correlation with the studio's success and sustainability, making it the paramount objective when engaging with both scheduled and non-scheduled guests.