What strategies can help instill a sense of urgency in leads?

Highlighting limited-time offers is an effective strategy for instilling a sense of urgency in leads because it creates a fear of missing out (FOMO). When potential customers see that a particular deal or promotion is only available for a short period, they are more likely to act quickly to secure the offer. This stimulates immediate decision-making as leads feel they may lose an advantageous opportunity if they delay.

In contrast, providing discounts that are valid for the next year can diminish the urgency, as customers might think they have ample time to make a decision. Encouraging leads to think about fitness later also does not promote urgency; it suggests a delay rather than immediate action. Informing about program waitlists can induce concern about availability, but it may not be as motivating as directly presenting time-sensitive offers that compel prompt engagement.