What techniques can help create rapport with a prospective client?

Using open body language and asking open-ended questions is an effective technique for creating rapport with a prospective client because it fosters an inviting and engaging interaction. Open body language—including gestures like uncrossed arms, smiling, and nodding—signals approachability and confidence, making clients feel more at ease. This encourages them to express their thoughts and feelings freely.

Asking open-ended questions invites clients to share more about their fitness goals, preferences, and experiences, which is essential for building a connection. It allows the conversation to flow naturally, helping to establish trust and a deeper understanding of the client’s needs. This tailored approach can significantly enhance the overall client experience and increase their likelihood of joining and committing to Orangetheory Fitness.

In contrast, using closed body language and avoiding eye contact can create barriers, making clients feel unwelcomed or disregarded. Focusing solely on workouts may neglect the personal aspect of the conversation, which is critical in building rapport. Offering promotions only may appeal to a client’s financial interests but does not inherently establish a connection or understanding of individual needs and motivations.