What type of information should a Sales Associate gather during a member consultation?

Gathering fitness goals and current activity level during a member consultation is essential for several reasons. This information allows the Sales Associate to tailor their recommendations and solutions to the specific needs and aspirations of the member. Understanding a member's fitness goals helps create a personalized experience that resonates with them, making it more likely for them to commit to a membership or program.

Moreover, knowing the member’s current activity level allows the Sales Associate to assess their starting point and provide realistic and achievable fitness plans. This information can enhance the relationship between the member and Orangetheory Fitness, as they feel understood and supported in their fitness journey. It also helps in determining which programs or classes might be the best fit, optimizing the chances of member satisfaction and retention.

In contrast, focusing only on demographic information, previous sales experience, or just communication preferences provides limited insight into the member's needs and does not foster the same level of engagement or personalization that collecting goals and activity level does.