Which of the following actions is not a part of effective follow-up communication?

Effective follow-up communication plays a crucial role in building and maintaining relationships, especially in a sales environment like Orangetheory Fitness. Ignoring a client until they reach out undermines this relationship-building process. It can leave clients feeling neglected and undervalued, which can adversely affect their perception of your service and brand.

Conversely, sending a thank-you email after a meeting expresses appreciation and fosters goodwill. Regularly checking in with clients keeps the lines of communication open, showing them that you're invested in their needs and progress. Offering additional resources demonstrates commitment to their success and can enhance their experience and satisfaction. Therefore, the action that does not contribute to effective follow-up communication is the one that involves ignoring the client, as it fails to nurture and strengthen the relationship.