Why is ongoing product knowledge crucial for a Sales Associate?

Ongoing product knowledge is essential for a Sales Associate because it enables effective communication of product benefits to potential and current members. When a Sales Associate is well-versed in the features, advantages, and various offerings of the products and services available, they can confidently articulate how these align with the members' needs and fitness goals. This enhances the member experience and builds trust, as clients feel they are receiving informed guidance.

Furthermore, having comprehensive knowledge allows associates to tailor their conversations and recommendations specifically to individual members, engaging them in a meaningful way that encourages participation and loyalty. This depth of understanding can foster stronger relationships between the Sales Associate and members, creating an environment that values informed and personable interactions.